Heart of Jasper

Providing the Best Small Town Experience for All

Heart of Jasper's mission is to create the epicenter of activity for the community by leveraging existing assets, transforming those in need, and instilling new energy through creative programs and collaborative leadership.

Heart of Jasper has one primary focus...bringing Fun, Excitement, Entertainment to downtown.

Our board of directors and committee members are passionate and dedicated to main street. We take pride in living in such a great community and making downtown the destination, where YOU can shop, dine, and be entertained.

We are providing the best small town experience for all. 

Celebrate the Square was a blast! Thank you to the 250 guests who attended the event. We had so much fun with you! Thank you to the Heart of Jasper volunteers who made this event so successful! We could not do this without your willingness to set up, work the event, and tear down--even in the pouring rain. Thank you to the Oink Team for providing a delicious meal! Thank you First and Main Band for rocking out in the Astra! What a fun night! Let's do it again in 2024!

Photo Credit-Joey Wallace

Designer meets artist! Hannah Jones, Quality of Place Intern for IU Center for Rural Engagement designed the Astra Alley. Blondebrush brought it to life! We are loving the look!

A new event for 2023-Shop and Sip the Square was a big hit! Each month on the third Wednesdays, the merchants stayed open until 7pm and offered sips and snacks in their stores. Live music was performed on by a local artists. In October, we had Witches Night Out and we found these 4 witches wandering the streets. 

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Main Street America Affiliate 2024


Main Street America TM has been helping revitalize older and historic commercial districts for more than 35 years. Today it is a network of more than 1,600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Main Street America is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.

Downtown Jasper Social DistrictDowntown Jasper Events 2024
Pamper My Princess Party in downtown JasperDowntown Jasper Events 2024-Pamper My Princess Party
Heart of Jasper 2023 Quarter 4 UpdateHeart of Jasper Quarter 4 Update

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